Despite offering significant diversification benefits and attractive risk-adjusted returns, hotels account for just about 7% of the global commercial real estate investment volume as of 2019. As we want to shed light on the mechanics of this particular asset class from the investment perspective, this article will be of a benefit to professional investors with any level of experience in the hotel and resorts sector.
The paper will cover Invista’s basic principles behind the construction of a resilient hotel and resorts portfolio. We will define hotels, demonstrate the benefits of a multimarket exposure, introduce the notions of demand origin, guest mix, segmentation, and service mix as the factors helping to optimise a hotel portfolio to specific investment objectives, improve risk-adjusted returns, and effectively identify opportunities and risks...